OSI is founded by Connie Hollyer, an Award-Winning Brand Strategist with a background of 14 years in luxury fashion, lifestyle, music and wellness.

Connie advises a select group of Founders each year as a consultant, as well as executing Brand World projects with a trusted creative team under OSI.

She brings her expertise in brand positioning, messaging and creative direction to global clientele, creating brand worlds so unique they quickly lead to global expansion, fierce loyalty and organic sales.

Previous work includes: DIESEL, Maison Margiela, Nike, Roland Mouret, Peter Dundas, MAC, Lab Atelier Brands, GRAZIA, Bauer Media Group, Kiss FM (UK), Bang + Olufsen, Soho House, theHUB Ibiza Space + Music Studios, A’DAM Tower and more.